Today your Broker needs to be involved in all aspects of what makes your program unique and successful.  Front-end, Back-end, and all steps in between OMC offers you much more! Getting your offer to the RIGHT targets, at the RIGHT time, for the RIGHT price requires:   Industry Knowledge   Research & Analytics   Negotiations   Client Services

Circulation Planning • Donor Acquisition Mail Plan Development • Low and High End Premiums • E-Mail Acquisition • Lead Generations • "Major Gift" Planning • BlueBook™ Online Response Analysis • Lifetime Value Analysis • Market Research • Affinity Marketing Programs • Database Overlays • Predictive and Regression Modeling • Fulfillment Recommendations • Comprehensive Accounting Reports • Accurate Cost Analysis • Well Researched List Test Recommendations • Aggressive Price/Net Negotiations • Balance, Counts and Data Collection

INDUSTRY KNOWLEDGE -- SEASONING:  Knowing WHY and HOW

Having been on the mailer side in both fundraising and publishing, we are your conduits to the outside list community.  We will take the time to listen and understand your needs and effectively communicate them on your behalf.  Our diverse base of clientele combined with more than a decade of experience, provides you, the mailer, the benefit of our long-standing relationships and reputation in the marketplace.  Our seasoning provides us with a strong sense of what is working and not working for mailers like you, and our creativity and energy will shine the light on untapped markets and  “under the radar” opportunities.

RESEARCH & RECOMMENDATIONS:  Seasoning AND Systems, People AND Tools

All recommendations prepared by OMC will be heavily researched and a great deal of thought put in to them.   Using state of the art technology, we have access to the most up to date information on all lists available on the market today. However, unlike many of our larger counterparts, we are NOT “technology dependent”.  We are research dependent.  We ask questions that most brokers wouldn’t think to ask.  We will make phone calls, personally digging, searching, and looking for the logic, the synergy, and the history that would identify a list as a good target for you! 

NEGOTIATIONS:  ASK AND YOU MIGHT RECEIVE.  Info is power.  Asking is the key.

In today's push (OR paper-pushing) for deadlines, savings and the competitive edge, surprisingly it is the pennies and nickels that can get ignored.  UNTIL they add up to the dollars.  We look at EVERY transaction, every name as the significant cost to you that it is.  Negotiating effectively for you is one area OMC excels in.  Often we can drop your costs as much as $.10 to $.50 “per letter mailed” JUST by asking the RIGHT questions and getting the RIGHT information, from the RIGHT individual. 

Whether you are an aggressive mailer or smaller in volume, this savings adds up over the course of time. This is accomplished by one-on-one discourse with the most senior marketers in all areas of our industry.  Our personal touch, combined with state of the art research tools, gives our clients the combination of technology and tenacity.  We work closely with clients to analyze and evaluate campaign results, fine-tuning selections, and identifying opportunities for improved targeting and response. Then we negotiate and maintain optimal price levels for recommended lists.   And when results are in, we provide our clients with a consultative, team approach - sharing information and ideas to leverage consistently better response rates.

CLIENT SERVICES – PEOPLE,  REPORTS AND ACCURACY

We will follow your project from start to finish, from projections to back-end analysis and everything in between.  Status reports, shipping information, merge/purge instructions, key-coding, billing, we handle all of these administrative functions and provide you precise and efficient information. 

Using a phenomenal database designed by Bob Ginobbi, of Professional Systems Strategies, the acknowledged leader in list technology, we can customize every report you’ll ever need to satisfy marketers and accountants.  With the push of a button we can export year-to- year comparison reports, aged receivables and payables reports, cost projections, historical reports, list usage reports, cash receipts, a “plethora” of functionality and reporting to meet any client needs. 

Service doesn't end when the mailing goes out. We continue to provide follow-up and feedback by analyzing the response to offers, monitoring the effectiveness of the list for sales response, and making further recommendations to improve results. 

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